Rebranding by Savage Skye Designs
The Project
This year, Camp Five Films underwent a transformative change dedicated to crafting a new brand identity rooted in a deeper commitment to the mission, values, and purpose of our work. This rebranding project sought to establish a greater understanding of our core principles of collaboration, knowledge, and dedication to positively impacting our planet and its people.
This new identity marks a significant step in our journey toward becoming the most authentic version of ourselves. Through this process, we’ve sculpted an image that reflects this mission and purpose of creating films, commercials, and content that works in service of the earth - a company driven by passion and purpose.
The Process
To redefine our brand, we had to truly understand ourselves and our purpose. We needed to understand Camp Five Films' and the impact we wanted to create on the world.
With the help of our branding partner, Savage Skye Designs, we started discovering our identity and garnering an understanding of this mission and purpose. Through this process, we realized our dedication to making a positive impact on the world and to be, as filmmakers, those who tell powerful stories about real people doing extraordinary things. In our community, we seek to be an organization looking to broaden access to the knowledge, resources, and understanding of filmmaking.
Together, these goals serve as the foundation for our new brand.
We then found ways to turn this purpose and foundation into something visually exciting and authentic to Camp Five Films' history. Savage Skye Designs helped us develop icons that characterized our dedication to the planet, desire to continually seek knowledge, and purpose to shed light on the incredible people and organizations throughout this world.
The Result
The result of this rebrand is something we are genuinely proud to acknowledge as our own: a new era of Camp Five Films in which we stand firm as a company with purpose and passion, bringing authenticity and connection to every project we take on.
This era is also dictated by a desire to illuminate a path forward for others through the learnings we have enjoyed on our journey. As seen in our new logo, our work represents the “Stone Man,” a figure carrying the torch through the darkness to illuminate the path for those who may follow.
The Stone Man is not a single character in this story but a symbol for those whose efforts pave the path forward for others. He represents the torchbearers, the ones who stumble forward through the darkness unseen and unheard to help push the realm of possibility forward.
At Camp Five Films, we are simply the flame, illuminating the incredible stories of these torchbearers through tragedy and triumph as they redefine the beauty of the human experience.
Let us walk this path together and use film to create new light in the darkness.